ETHICAL ISSUES IN ADVERTISING

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ETHICAL ISSUES IN ADVERTISING

Advertising means a mode of communication between a seller and a buyer. Ethics in advertising means practicing a set of well-defined principles which govern the ways of communication taking place between the seller and the buyer. An ethical ad is the one which doesn’t lie, doesn’t make fake or false claims and is in the limit of decency.

Though there are many benefits of advertising, there are some points which don’t match the ethical norms of advertising. Nowadays, ads are more exaggerated and a lot of puffing is used. Sometimes the genuine consumers may get confused, whether to believe the claims in the ads or not. The advertisers usually claim that their product is the best, having unique qualities than the competitors, more cost effective, and more beneficial. But most of these ads are found to be false, misleading and unethical.

According to Vatican, ads should follow three moral principles - Truthfulness, Social Responsibility and Upholding Human Dignity.  During times of stiff competition, business finds it very difficult to make ads and attract customers, keeping all conditions.


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