CHALLENGES TO HOSPITALITY INDUSTRY

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CHALLENGES TO HOSPITALITY INDUSTRY

 

Hospitality industry is not free from environmental influences. Various factors are affecting the industry both positively and negatively. Following factors may be considered as opportunities and challenges to hospitality industry.

 

Factors Affecting Hospitality Industry

Weather and Climate: Weather and climatic conditions of many nations are highly attractive to visitors and tourists. Costa Rica, Cyprus, Greece, Malta etc. are well known for their good weather conditions. According to Climate Risk Index (CRI – it is a method of ranking countries with bad weather) the countries such as Haiti, Zimbabwe, Fiji etc. have severe weather conditions.

Political Stability: Political stability of nations is very crucial for attracting tourists. The countries with political issues and riots create a hostile environment for tourism.

Government Policy: it means the attitude of government towards tourism. Now, most of the countries are promoting tourism as it brings in lot of foreign exchange.

Natural Calamities: Some countries in the world are suffering a lot out of frequent natural calamities such as tsunami, volcano, typhoons and earth quakes. Such natural calamities create an atmosphere of fear and it adversely affect tourism.

Geographical Location: Geographical location of certain nations are capable of attracting many tourists. Countries near to north and south poles have extreme weather conditions and it may hinder many tourists.

Economic Conditions: Hospitality is mainly an entertainment industry. In times of financial crisis people prefer to spend only for essentials. In times of problems, they set aside travel, hotels and restaurants.

Globalisation: Globalisation is the process of opening boundaries of nations to other countries. On one side it helps tourism by providing easy access to other countries. On the other side, it brings the problems of some countries to other nations very easily.


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